HR4 Ltd Appoints Jerry Chenkin, Former President & CEO of Honda Canada to Board of Advisors

Toronto, ON, May 20, 2021 – HR4 Ltd, an end-to-end employee life-cycle solution provider focused on maximizing dealer profits and employee experiences, announces the appointment of Jerry Chenkin to its Board of Advisors to help guide the Company in its next stage of expansion. 

Jerry holds more than four decades of experience in the automotive industry and played a key role in Honda Canada’s impressive growth during his long-standing tenure as President and CEO. After retiring from Honda Canada, Jerry worked as a strategic advisor to the largest Canadian Automotive Dealership group where he helped move the organization forward as a leader in the industry including the selection of HR4’s suite of applications. Jerry brings wide-ranging experience in automotive to support HR4’s expansion in the North American automotive industry.

“I am very proud to be appointed to the Board of Advisors of HR4. During my research of end-to-end HR solution providers, I was really impressed by the capability and flexibility that HR4 provides to automotive dealers.

I believe we are at a pivotal point in the industry as we prepare for the expansion that will take place in dealerships post COVID. The dealers that are best prepared for recruitment, training and HR management will surely win. I think I can add value to HR4 as they support Canadian Auto Dealers in managing their most important asset…their people”

HR4 President and Founder, Heather Macpherson: “Jerry’s years of experience in automotive and progressive views on the ROI of building and developing your best team will be a major asset as we continue to expand our market position across North America. We are very lucky to have Jerry on our Board.”

About HR4

HR4 Ltd. was founded in 2013 and provides a suite of modern applications to help automotive dealerships maximize profitability. HR4 helps over 250 dealers and other businesses improve their bottom-line by an estimated $10,000 per employee per year. Solve turnover with more applicants and faster hiring. Remotely onboard and train new hires faster. Mobile schedules and time tracking to improve productivity. Pre-built sales training so salespeople hit targets faster. Plus, many more apps to improve employee experience and maximize profit.

Media Contact for HR4

Bri Newman