Hiring & Beyond: Meet HR4 the All-in-One HR platform Built for Dealers

HR4 goes beyond just hiring by powering every step of the employee journey, helping automotive dealers build high-performing, compliant teams.
A man and a woman standing in front of a car at a dealership.
Alex Digenis, Dealer Principal
CLIENT STORY
“The biggest value HR4 gave us is peace of mind.”
Alex Digenis · Dealer Principal
Watch

HR in Automotive is Complicated

We get it. The need for HR4 was identified inside a dealership—after experiencing the daily challenges firsthand: manual processes, compliance gaps, disconnected systems, and high turnover.
01

Manual processes

Time-consuming paperwork and error-prone spreadsheets slow everything down.
02

Compliance gaps

Struggling to keep up with complex, ever-changing regulations leads to risk.
03

Disconnected systems

Juggling tools for payroll, scheduling, and hiring means nothing talks to each other.
04

High employee turnover

Losing valuable talent due to poor onboarding, weak engagement, and no clear path to grow.
Woman and man reviewing paperwork in a car dealership
Woman and man looking at a car in a dealership

We Built the Platform We Wish We Had

Working alongside local dealer groups, HR4 was born. Since then, the proof is clear—dealers using HR4 are hiring faster, saving time, and scaling with confidence.
50%
Faster hiring to fill critical roles in days, not weeks
$12.5k
Annual savings per manager to eliminate wasted admin hours
+80%
Platform utilization and adoption across rooftops
35%
Less time spent on administrative tasks
What’s Inside HR4

Everything You Need to Fix Your HR Headaches, All-in-One Place

Every feature in HR4 is purpose-built for automotive—no fluff, no filler, just the tools that you need to hire faster, keep great people longer, and run HR without the chaos.

hiring

Find the Right Talent, Fast
Post once, reach top job boards, and streamline screening with dealer-specific workflows that cut time-to-hire by 50%.

ONBOARDING

Day-One Ready, Not Week-One
Retention requires getting it right from day one. Digital forms and templates get new hires up and running fast—with a consistent, high-impact experience that sticks.

UPSKILLING

Full Suite Learning Management System
All training—from compliance to custom development—happens inside HR4, so your team builds skills, hits performance goals, and stays longer.

TRACKING

End-to-End Time Management
Mobile-friendly time and PTO tracking simplifies scheduling, eliminates manual errors, and boosts accountability across rooftops.

Complying

Audit-Ready Without the Stress
Stay ahead of regulations with real-time compliance tracking, digital inspections, and built-in health and safety checks—so you can avoid costly fees and enjoy peace of mind.

GROWING

Full-Suite Analytics — Built for Automotive
Get real-time visibility into your people operations with dashboards and reporting tailored to dealerships. No spreadsheets, no silos, no extra headcount.
REVIEWS

What our customers are saying about us

From faster hiring to stronger retention, hear how HR4 helps dealerships cut costs, stay compliant, and keep teams performing at their best.
HR4 is transparent, clear, and always willing to provide support - A+ service.
Phil S.  |  VP of Operations
HR4 has changed the way we manage people in our dealerships and keeps us organized. Everything is available at the touch of a button.
Lorenzo D.  |  Dealer Principal
Our onboarding process is seamless, ensuring new hires feel welcomed and integrated into the company in no time.
Pratyush M.  |  HR Manager
We now have a centralized location to post jobs, review resumes, schedule interviews, conduct background checks, and issue offers.
Harry F.  |  Auto Group VP
Our previous software just wasn’t built for our dealership. HR4 gave us everything we needed from hiring to onboarding and compliance without needing to piece together five different systems.
Rachael K.  |  HR Manager
At some point the journey is too long to go alone. HR4 provides answers, clears up uncertainty and reduces risk.
Marino D.  |  Dealer Principal
The support team at HR4 is amazing. From onboarding to rollout, they walked us through everything. It felt more like a partner than a vendor.
Gen P.  |  Director of HR
The biggest long-term value HR4 has given us is time management: for me, for managers, and for staff. Everything’s in one spot now and it's given me more time to focus on what really matters.
Andrea D.  |  HR & Payroll Manager
We love that everything is in one place. Our mission statement, employee handbook, training tools, scheduling, onboarding for new hires, personal files including tax forms, and more can be all stored on this platform.
Coleen P.  |  Controller
Partner in everything HR. I love the fact that HR4 responds to your needs immediately. Service from HR4 is great. They make developments to cater to your business' ever-changing needs.
Verified G2 User  |  Automotive Executive
A highly valuable and user-friendly tool for our organization. We have digitized our hiring processes, benefiting all managers, associates and new candidates.
Mary-Anne H. |  HR Manager
What I like the most is the end to end workforce management. The UI is incredibly user friendly—you will not have any difficulty using this tool. We can easily manage directory, compliance, and performance.
Verified G2 User  |  HR Manager
HR4 is transparent, clear, and always willing to provide support - A+ service.
Phil S.  |  VP of Operations
HR4 has changed the way we manage people in our dealerships and keeps us organized. Everything is available at the touch of a button.
Lorenzo D.  |  Dealer Principal
Our onboarding process is seamless, ensuring new hires feel welcomed and integrated into the company in no time.
Pratyush M.  |  HR Manager
We now have a centralized location to post jobs, review resumes, schedule interviews, conduct background checks, and issue offers.
Harry F.  |  Auto Group VP
Our previous software just wasn’t built for our dealership. HR4 gave us everything we needed from hiring to onboarding and compliance without needing to piece together five different systems.
Rachael K.  |  HR Manager
At some point the journey is too long to go alone. HR4 provides answers, clears up uncertainty and reduces risk.
Marino D.  |  Dealer Principal
The support team at HR4 is amazing. From onboarding to rollout, they walked us through everything. It felt more like a partner than a vendor.
Gen P.  |  Director of HR
The biggest long-term value HR4 has given us is time management: for me, for managers, and for staff. Everything’s in one spot now and it's given me more time to focus on what really matters.
Andrea D.  |  HR & Payroll Manager
We love that everything is in one place. Our mission statement, employee handbook, training tools, scheduling, onboarding for new hires, personal files including tax forms, and more can be all stored on this platform.
Coleen P.  |  Controller
Partner in everything HR. I love the fact that HR4 responds to your needs immediately. Service from HR4 is great. They make developments to cater to your business' ever-changing needs.
Verified G2 User  |  Automotive Executive
A highly valuable and user-friendly tool for our organization. We have digitized our hiring processes, benefiting all managers, associates and new candidates.
Mary-Anne H. |  HR Manager
What I like the most is the end to end workforce management. The UI is incredibly user friendly—you will not have any difficulty using this tool. We can easily manage directory, compliance, and performance.
Verified G2 User  |  HR Manager

Frequently Asked Questions

Get quick answers to common dealership HR challenges and see how HR4 makes managing your team simpler, faster, and more compliant.
What is HR4?

An all-in-one HR platform designed specifically for automotive, RV, marine, trucking, collision centres, powersports dealerships plus other industries like manufacturing, logistics & distribution. It manages the complete employee lifecycle—hiring, onboarding, health and safety compliance, time and absence management, learning and development, performance, and people analytics—within a single system tailored to dealership operations.

Who is HR4 built for?

Dealerships with 100–4,000+ employees, including single-location stores and multi-location dealer groups. The platform serves automotive, RV, marine, collision centres, trucking, and powersports dealers across North America. In addition, HR4 is a great solution for other industries like manufacturing, distribution and logistics, and more!

What makes HR4 different from generic HR software?

Generic platforms target office-based companies with single locations and stable workforces. HR4 addresses dealership-specific challenges: multi-location operations, high turnover, provincial compliance requirements, and the need to distribute accountability to managers and department heads.

How much does HR4 cost?

HR4 is a monthly subscription priced per employee per month (PEPM). Pricing depends on dealership size and plan tier—Operate, Engage, or Grow—and custom quotes are available on request.

Is HR4 worth the investment?

Clients using HR4 report 50% faster hiring, $9,100 in annual savings per manager, and 35% less time spent on administrative tasks. For a client with 10 managers, that's roughly $91,000 in annual savings—before accounting for additional time recovered.

We already use ADP. Do we have to switch payroll?

No. HR4 integrates directly with ADP Workforce Now, so payroll stays exactly where it is while HR4 handles hiring, onboarding, health and safety compliance, time tracking, workflows, and reporting.

How long does implementation take?

HR4 provides white-glove implementation handled by our team—it's called the HR4Way. Timelines vary with client size and complexity, but most rollouts complete without requiring heavy internal project management.

Does HR4 handle health and safety compliance?

Yes—comprehensively. HR4 includes a full health and safety program: provincial compliance tracking, digital inspections, incident management, health and safety boards, H&S forms, and compliance reporting—well beyond simple training modules.

Does HR4 work across multiple dealership locations?

Yes. Multi-rooftop workflows are built into HR4's core. Multi-rooftop clients get cross-location dashboards, unified reporting, and consistent HR management across every location.

What kind of support does HR4 provide?

Every plan includes white-glove support. Clients describe the relationship as a partnership rather than a vendor transaction, with guidance that continues well beyond implementation.

Why choose HR4 over the competition?

HR4 is a system your team actively works within—not a document repository where files and policies go to sit. The entire employee lifecycle runs in one platform: hiring, onboarding, health and safety compliance, time and absence, learning, performance, and multi-rooftop analytics, with managers and staff completing real tasks every day. Backed by white-glove support we call the HR4Way and proven results across multi-rooftop dealer groups—50% faster hiring and about $9,100 saved per manager per year—HR4 gives clients an operating system for their people, not just a place to store paperwork.