In retail automotive, few challenges are more persistent—or more expensive—than employee turnover.

Sales staff churn can exceed 67%, with overall dealership averages hovering around 40%. That kind of turnover doesn’t just disrupt operations—it eats into margins, destabilizes store culture, and diminishes the customer experience.

Yet, despite this known cost, many dealership groups are still flying blind.

The Data Deficit in Dealership HR

In most stores, critical people data, like turnover trends, onboarding timelines, or compliance gaps, is buried in spreadsheets, siloed across point solutions, or simply inaccessible to those who need it. Without visibility, it’s nearly impossible to spot patterns, diagnose root causes, or make confident workforce decisions.

In today's environment, that’s no longer sustainable.

What Is People Analytics—And Why It Matters More Than Ever

People analytics isn’t just a buzzword or a new dashboard. It’s a strategic capability: the ability to use real-time, contextual HR data to make smarter decisions across the employee lifecycle.

For dealership teams, this means:

• Spotting retention risks early—before they turn into costly exits
• Improving hiring outcomes by identifying which roles, sources, or managers are underperforming
• Tracking training and compliance completion to avoid fines and support audits
• Understanding how employee performance affects store-level results and customer satisfaction

And for HR teams specifically, it means eliminating manual reporting, surfacing people risks faster, and spending less time chasing down spreadsheets—and more time driving engagement and retention.

Why Now?

Margins are tightening. Labor markets remain competitive. Regulators are sharpening their focus. And expectations around employee experience and compliance are only going up.

For HR, controllers, and leaders, this moment also demands greater cost predictability, reduced compliance exposure, and clarity around workforce ROI.

The dealership groups that will lead the next decade are the ones that can act on their people data, not just collect it.

Introducing HR4 Reports & Analytics

That’s why we built the Reports & Analytics app—a fully integrated analytics layer inside the HR4 platform, tailored for the complexity of automotive HR.

Instead of exporting spreadsheets or juggling disconnected tools, dealership leaders can now:

• Access real-time dashboards across all locations
• Drill into workforce metrics by rooftop, manager, or role
• Share insights with GMs, HR, and finance—without manual reporting cycles

You’ve already mastered analytics for vehicle sales, inventory, and financial forecasting.

Now it’s time to bring that same discipline to your people strategy—because growth, compliance, and profitability all start with your workforce.